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How To Rank Higher On Google - Using Links!

June 15, 2022


Brandon Craighead

One of the most important factors in ranking higher on Google is links.

If you're looking to rank higher on Google, one of the best things you can do is focus on building links. Links are an important part of how search engines determine rankings, and the more high-quality links you have pointing to your site, the better your chances of ranking high.

Think of a link as a vote of confidence from one site to another, and the more votes you have, the better. Of course, it's not quite that simple, as not all links are created equal. A link from a high-quality, authoritative site (ex., a large publication) carries more weight than a link from a low-quality site. The best practice is to have as many links as possible, most from low-quality sites and a few from high-quality sites.

There are a number of ways to get high-quality links. One is to create great content that people will want to link to. This can be anything from an informative article to an expert roundup post. Once you have created this content, reach out to other bloggers and website owners in your niche and let them know about it. Many will be happy to link to your content if they think it is valuable to their readers.

Another great way to get high-quality links is to guest post on high-authority websites. This involves writing an article for another website in your niche with a link back to your own site. This is a great way to get exposure for your site while also building a link. To start, connect with a large and well-known company or publication and ask if you could guest write for them. Just be mindful of any guest writing policies. For example, Forbes has a stringent checklist that you must follow.

Another great way to build links is by participating in online forums and discussion groups related to your industry. By adding value to the conversation and linking back to your site when appropriate, you can slowly but surely start to build up a good reputation online - and link pointing back to your site. Just be careful not to spam the group with too many links, or you could get banned!

Finally, consider reaching out to other websites in your niche and offering to exchange links. This can be a bit of a time-consuming process, as you'll need to find contact information for each website and send them a personal email asking if they're interested. But if you reach out to enough people, you should be able to get a few bites.

Building links is a great way to improve your website's ranking on Google. Just remember to focus on having as many links as possible with a healthy mix of quality and quantity, and you'll be well on your way to better search engine results.



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