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Word of Mouth and the Perception of Service

June 30, 2022
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Author

Brandon Craighead

How to effectively get the word out about your business.

Localmark Digital Marketing | Word of Mouth Graphic

 

Word of mouth(WOM) is the best way to get new customers - admittedly it's even better than digital marketing. Word of mouth is trusted, and it's a great way to find out about new businesses - online and offline. Social media is an amazing tool for word of mouth. For example, Nashville Connect is a primary resource for people to find local businesses based on referrals. If you're not networking or on social media, you're missing out on potential customers. Social media is a great way to connect with potential customers. If you're too busy to manage your Social Media Marketing in Franklin TN, please contact us. Social Media Management is one of the things we do best.

Another interesting statistic is quality customer service is perceived as more valuable than actual service. In other words, customers would rather have good customer service than great service. They're willing to pay 15% more for it, in fact. So if you're not providing quality customer service, you could be costing yourself potential business too. It's important to remember that customers talk, and their word of mouth is highly trusted by others. Make sure you're giving your customers a reason to talk about you - in a good way!

If you need help with Social Media Management in Franklin TN or staying connected with your clients, please contact us. We would be happy to help you grow your business.


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